MG Properties
A rebrand that earned more attention for less money
100+ Tier 1 placements while marketing spend fell 58%
The problem
MG Properties, a $2.7B real estate investment and asset management firm, was relatively unknown in its industry. It needed a brand, a team and a media presence to become a key player.
Results
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100+ Tier 1 placements, including Forbes and Inc.
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58% Lower marketing spend
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41% More investor inquiries
What I did and what it moved
- Led the company-wide rebrand and earned media program, which lifted investor inquiries 41%, web traffic 78% and LinkedIn engagement 99%.
- Introduced dashboards and standard operating procedures, which cut marketing spend 58%, lowered CAC by $174 and raised conversion 9%.
- Built and led an eight-person marketing team on a $7.8M budget.