ULI, BASF and more
Big rooms, global brands, a few days to build them
A sold-out event and more than 1 million new impressions
The problem
Big rooms, global brands and a few days to build each one. Every event needed its own identity, promotion, press and production, and each one had a single night to land.
Results
-
Sold out ULI Legend’s first night
-
550x Growth in ULI’s online reach, with New York Times and CNBC coverage
-
80% Of The Berman Group’s accounts moved to measurable digital programs
What I did and what it moved
- As Special Projects Manager, then Director of Creative Content at The Berman Group, I led brand, go-to-market and event work for JPMorgan, SoulCycle, NYU, Zola and BASF, and ran ULI work for the Urban Land Institute.
- Moved 80% of The Berman Group’s accounts to measurable digital programs and lifted engagement 37%.
- Produced events, websites, webinars and ad campaigns that earned coverage in Wired, The New York Times and CNET.
ULI Legend
To honor Bruce Ratner’s work on New York’s skyline, I created ULI Legend for the Urban Land Institute, an event brand built to carry forward to future honorees, and led it from identity to a sold-out night.
BASF world tour, New York/New Jersey stop, MetLife Stadium, 2012
At The Berman Group, I worked on the New York/New Jersey stop of BASF’s 12-city “We create chemistry” world tour, turning a stadium event space into a branded exhibition of 20 technologies in a few days, then changing it over from a daytime expo to an evening event.
The Heart Truth Red Dress Collection, New York Fashion Week, 2013
A runway show at the Hammerstein Ballroom for The Heart Truth, the national heart disease awareness campaign for women, with twenty public figures in gowns from designers including Carolina Herrera, Oscar de la Renta and Zac Posen. I ran promotion, press and production from the red carpet to the backstage lounge.
A design industry gala at the American Museum of Natural History, 2014
A full venue takeover for a New York furniture and design industry showcase. I ran booking, coordination, promotion and production, from cocktails in the Akeley Hall of African Mammals to dinner under the blue whale.
