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Campaign Management & Creative Direction: ULI Legend
Campaign Management, Creative Direction, Brand Strategy, Visual Identity, Public Relations, Experiential Marketing
To honor Bruce Ratner’s contributions to New York’s skyline, I led the development of the “ULI Legend” brand—designed as a lasting event identity for future honorees. The visual system balanced ULI’s established aesthetic with a bold, modern edge that reflected Ratner’s innovative projects. From color and typography to graphic elements, every detail paid tribute to his architectural legacy. The campaign spanned a website takeover, high-impact billboards across Brooklyn’s MetroTech, and a New York Times feature, culminating in a sold-out event and over 1 million new online impressions.
