Branding & Website: Sandy28

I developed the Sandy28 brand to introduce new projects in the Portland market, capturing the city’s distinctive culture and building trust within a skeptical neighborhood. From naming to website design, every element was crafted to reflect Portland’s identity. I onboarded new vendors and launched a hyper-local social media strategy that embraced the “Keep Portland Weird” spirit. The campaign drove strong community engagement and exceeded sales goals by 16%.